The Media~trac advertising tracking product now includes a service that provides integrated media spending data...
The Media~trac advertising tracking product now includes a service that provides integrated media spending data and actual radio creatives. It enables customers to hear competitors' radio ads via the Internet. This new service allows carriers to analyze and compare their own advertising strategies with those of their competitors. It allows customers to gain insight into which audiences are being targeted via radio and how effective the advertisements are in attracting these audiences.
The radio spots can be downloaded in the form of a MP3 file using standard Internet programs such as RealPlayer. The radio spot service is available in 17 cities, including Atlanta, Boston, Chicago, Cincinnati, Dallas, Detroit, Honolulu, Houston, Los Angeles, Miami, Nashville, New York, Philadelphia, San Antonio, San Francisco, Seattle, and Washington, D.C.
Telephia, Inc, Corporate Headquarters 200 Vallejo Street, San Francisco, CA 94111-1512. Tel: 415-834-9200