BAM Emphasizes Driving Safety

Wireless phone safety while driving continues to be a great concern for the industry at large as more people talk and drive and as more attention is focused on the possible consequences. Taking a stand on behalf of consumers who want the accessibility of wireless communications but also advanced hands-free safety features, Bell Atlantic Mobile (BAM; Bedminster,NJ has formulated a broad program that encourages the use of new technologies to make using wireless communications in a car easier and ultimately safer.

BAM made a commitment to only sell wireless phones that are adaptable for hands-free capabilities. The company also told manufacturers that future phones it sells must have a "universal jack," giving customers more and cheaper options for hands-free accessories. BAM also will require its handset suppliers to produce wireless phones with voice-activated dialing and two-way speakerphone capabilities within two years so that users can dial calls without pressing any buttons.

The carrier planned several initiatives to make hands-free affordable and accessible:

• Affordability: Beginning Feb. 1, it will reduce the price on many of its hands-free accessories. Consumers can choose from a variety of hands-free devices, from headsets to installation kits, starting at $14.99. The company also offers TalkDial, a voice-activated dialing option that requires pressing only two buttons to dial.

• Safety Emphasis: By March, the company's communications stores will feature a separate accessory wall titled "Accessories with Safety in Mind," further emphasizing the availability and benefits of hands-free communication.

• Free Shipping: Customers across the United States can shop on BAM's Online Store for a wide range of wireless accessories, including hands-free car kits, headsets, and ear pieces free of shipping charges. Customers also can visit one of Bell Atlantic Mobile's 250 communications stores to explore and demonstrate hands-free options.

• Safety Reminders: Moving forward, the company will feature safety reminders more prominently in customer communications such as bill inserts and advertising, as well as its Web site.

Edited by Ellen Jensen