Cellular One Offers New Prepaid Service in Northern Arizona

In an effort to reach the youth market, as well as consumers with poor credit history or no established credit in Northeast Arizona, Cellular One has struck an agreement Boston Communications Group Inc. (Woburn, MA) to offer the company's Prepaid Connection. With the service, consumers throughout the Navajo and Apache counties can subscribe to prepaid wireless service with no monthly fees, no contract obligations, and no credit checks, and they can use their wireless phones throughout the country.

The prepaid offer, EZ One, will be distributed through Cellular One agent locations throughout Northeast Arizona and will retail for $75. The EZ One starter kit includes a wireless phone, $50 prepaid phone card, plus an additional 30 minutes of free airtime. Customers can purchase additional minutes in a variety of denominations at EZ One locations. Cellular One's prepaid offering provides nationwide roaming capabilities and competitive pricing on a per-minute-of-use basis.

"The market in Northeast Arizona is ideal for prepaid wireless since many of the Native American communities in our area are cash-based societies. With no credit history, individuals in these communities have been excluded from traditional wireless service," said Richard Watkins, general manager and CEO of Cellular One of Northeast Arizona.

Cellular One has been offering prepaid wireless in Northeast Arizona for two years but recently transitioned its in-house prepaid service to a more advanced network. Prepaid users can roam virtually anywhere in North America. The prior prepaid system restricted users to calls within their market.

Edited by Ellen Jensen