Customer Relationship Management

In today's business environment Customer Relationship Management boils down to providing employees with the information and processes necessary to know their customers, understand their needs, effectively build relationships between the company, its customer base, and distribution partners. This is true for:

• Sales Force Automation
• Field Sales

Working with Aether's Customer Relationship Management services division companies can deploy wireless, real-time CRM applications on handheld computing devices to better assist its employees in meeting the wants and needs of their customers.

The benefits of using wireless include:

• E-commerce applications
• Access to customer buying histories, preferences, etc.
• Faster response to customer inquiries
• Access to inventory status
• Increased efficiency
• Real-time e-mail access and response

All in real-time using Aether's secure, real-time technology offered over a variety of wireless data networks on a variety of two-way pagers, PDAs and Web-enabled phones.

Aether Systems, Inc., 11460 Cronridge Dr., Owings Mills, MD 21117. Tel: 410-654-6400; Fax: 410-654-6554.