Matthew J. Stover Appointed to i3 Mobile's Board of Directors

i3 Mobileonn.,/PRNewswire/ - <%=company%> (Nasdaq: IIIM), a leader in innovative wireless media solutions since 1991, from personalized, localized information to m-commerce and advertising services, announced today that Mat Stover has been appointed to the Company's Board of Directors. The appointment increases the number of Directors on the Company's Board to 8, of which 6 are not directly employed by i3 Mobile.

Mr. Stover, age 45, has over 20-years of experience as a senior executive with global corporations, early stage companies and the federal government in the fields of traditional and online publishing, information services and marketing and communications. Mr. Stover is currently president of edu.com, a marketing services company that facilitates partnerships and commerce among colleges and universities, undergraduate and graduate students and Fortune 500 companies.

Mr. Stover is also currently a Director of Clickmarks.com, an Application Service Provider developing the software infrastructure for a wireless Web using patent-pending personalization technology, and is a trustee for the Committee for Economic Development. Mr. Stover also served as a director of Infoseek Corporation until its acquisition by the Walt Disney Company, and was group president of Bell Atlantic Directory Group and president and CEO of its predecessor companies, Bell Atlantic Information Services group and NYNEX Information Resources Company.

Prior to entering the directory industry, Mr. Stover served as Chairman, President and CEO of AGS Computers, Inc., Vice President Public Affairs and Corporate Communications for NYNEX Corporation and Senior Vice President - Communications for American Express Company. Mr. Stover is a graduate of Yale University and of the University of Virginia's Colgate Darden Graduate School of Business Administration's Executive Program.

Stephen G. Maloney, President and CEO of i3 Mobile, commented, "We are very pleased to welcome Mat to i3 Mobile's Board of Directors. Mat's extensive experience with world-class companies in both the telecommunications and Internet sectors will allow him to provide valuable insight and guidance as we continue to execute on our operating strategy."

About i3 Mobile
i3 Mobile is a leading provider of wireless media solutions that enable wireless network operators, Web sites and enterprises to extend personalized, location-based information, m-commerce and wireless advertising services to their customers. As of the end of the second quarter of 2000, i3 Mobile was delivering up to two million wireless messages daily and had more than 875,000 users receiving personalized information on mobile phones, pagers, PDAs and other wireless devices. i3 Mobile's services are available to more than 50 percent of the North American digital mobile phone marketplace through relationships with more than 20 leading wireless network operators and new media distributors, including AT&T Wireless Services, Bell Mobility, Rogers AT&T Wireless, U. S. Cellular, Qwest Wireless and weather.com. i3 Mobile was selected by Deloitte and Touche in 1999 as one of the 500 fastest growing technology companies in America and is included in Upside magazine's "e-business 150" for 2000. For more information, please visit www.i3mobile.com.

This news release may be deemed to include forward-looking statements as defined by applicable U.S. law and, as a result, may involve risks, uncertainties and assumptions that could cause actual results to differ materially from those in such forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Potential risks and uncertainties include, but are not limited to, those related to the overall market acceptance of i3 Mobile's products and services; uncertainties related to i3 Mobile's reliance on a small number of wireless network operators for a significant portion of its revenues, i3 Mobile's dependence on the distribution of its products by third parties, and competition from companies with substantially greater financial, technical, marketing and distribution resources. Further information regarding these and other risks are included in i3 Mobile's filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. i3 Mobile undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

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