PacketVideo Trials Streaming Video Technology
Among the companies working with PacketVideo to explore the streaming of their content over mobile networks are AtomFilms; Broadband Sports; Columbia Records; E! Entertainment Television Networks; Eveo; FOXSPORTS.com; Gigex.com; GO.com (ABCNEWS.com, Disney Online); Hollywood Records; House of Blues Digital Inc. (HOB.com); ibidlive.tv; iCAST.com; Icebox; iFUSE; KLAS-TV; LAUNCH.com; MTV3 (Finland); MUSICBLITZ; Odyssey, A Henson & Hallmark Entertainment Network; Reuters Media; Sony Pictures Digital Entertainment; sputnik7.com; Sundance Channel; Toddlerwatch.com Inc.; Traffic411.com; Universal Pictures; VideoGreetings.com; Warner Bros.; weather.com – The Weather Channel Web site; and wildbrain.com.
The company has developed standards-compliant MPEG-4 software that enables the encoding, decoding, and transmission of full-motion video over wireless networks on mobile devices. The technology enables the distribution of video over wireless networks with bit rates as low as 14.4 kb/s as well as 2.5G and 3.5G networks. The technology is air-interface independent.
PacketVideo is working with wireless carriers in the United States and internationally to trial the technology over their networks. The company has also announced alliances with leading device and silicon designers and manufacturers including Casio, Compaq, Intel, NEC, SANYO and Texas Instruments to develop hardware using the technology.
"Today, video distribution occurs over terrestrial broadcast, satellite, cable, and the Internet," said Jim Carol, PacketVideo co-founder and chairman. "PacketVideo has created a new distribution avenue called wireless multimedia. Around the world, carriers are upgrading their wireless networks to support wideband digital services, including multimedia."
Edited by Ellen Jensen