News | March 14, 2001

Quick Start Package from i3 Mobile Delivers Branded Wireless Solution in Days

Source: i3 Mobile

i3 Mobile, Inc. (Nasdaq: IIIM), a leading provider of premium data services to wireless phones, today announced the availability of the i3 (m)Power(SM) Quick Start Package. The Quick Start Package gives wireless carriers and businesses a fast, affordable alternative for building and launching their own branded wireless solution. Companies seeking to deliver personalized wireless information and services to their customers can now be up and running in days.

The i3 (m)Power Quick Start Package provides an end-to-end solution for companies who are looking to increase revenue, as well as customer acquisition and retention rates. The i3 (m)Power technology was developed with a focus on the wireless user experience. It offers unified access to highly customizable information on wireless devices via WAP and SMS, and on the Web. Users can create a fully integrated, personalized suite of information including finance, sports, weather, entertainment, and news. On the Web, users can create a personalized home page by customizing the content, layout and colors.

The Quick Start Package allows wireless carriers and businesses to customize their wireless solution by branding it with their logo and colors, and offers over 45 services from top-tier content providers. Comprehensive billing services and a complete customer care package, including training and e-mail support, are also available. In addition, the i3 (m)Power Quick Start Package provides carriers and businesses with an upgrade path to i3 Mobile's growing suite of premium wireless solutions.

"Never before has it been so easy and affordable for a company to launch their own, branded wireless solution," said i3 Mobile President and CEO John A. Lack. "The Quick Start Package's turn-key approach saves companies the time, effort and expense normally required to design and implement a wireless data program."

About i3 Mobile
i3 Mobile (www.i3mobile.com) is a leading provider of premium wireless data services that enable wireless network operators, Web sites and businesses to extend personalized, location-based information to their customers. As of the end of the fourth quarter of 2000, i3 Mobile had more than 400,000 paying subscribers receiving information on mobile phones, pagers, PDAs and other wireless devices. i3 Mobile has distribution relationships with wireless carriers representing more than 60 percent of the North American market. i3 Mobile's services are offered by more than 25 leading wireless network operators and new media distributors, including AT&T Wireless Services, Bell Mobility, New York Times Digital, Rogers AT&T Wireless and U.S. Cellular.

i3 Mobile Safe Harbor Disclaimer
This news release may be deemed to include forward-looking statements as defined by applicable U.S. law and, as a result, may involve risks, uncertainties and assumptions that could cause actual results to differ materially from those in such forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Potential risks and uncertainties include, but are not limited to, those related to i3 Mobile's ability to develop new premium products and services and the overall market acceptance thereof and uncertainties and risks related to i3 Mobile's reliance on a small number of wireless network operators for a significant portion of its subscription revenues. Further information regarding these and other risks are included in i3 Mobile's filings with the Securities and Exchange Commission. i3 Mobile undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

i3 Mobile, 181 Harbor Drive, Stamford, CT 06902. Tel: 203-428-3000; Fax: 203-428-3073.